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| The Pub For General Automotive Related Talk |
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24-08-2006, 08:05 PM
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AWD Assassin
Join Date: Dec 2004
Posts: 8,170
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Well its official.......
Channel 9 and Skaifey / Deborah Hutton have joined forces to bring us a mega buck documentary on the new Dunnydore. "Billion dollar baby" This Saturday at 4.00 PM you can see the whole kit and kaboodle unfold before your eyes in a special documentary detailing the whole VE project and a glimpse into where GM are headed in the near future. Marketing genius or media insanity............You decide.
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Old RIDE 2006 BFGT Gone but not forgotten New RIDE 2018 AMG Mercedes A45 Angry AWD assassin
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24-08-2006, 08:09 PM
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FF.Com.Au Hardcore
Join Date: Jun 2005
Location: Some say.......
Posts: 3,830
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I say marketing genius, in my opinion Holden is always one step ahead of Ford in the marketing stakes. Like look at the last Focus add in car magazines, with a German ironing turf??? Like come on Ford pick up your game!
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24-08-2006, 08:10 PM
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FF.Com.Au Hardcore
Join Date: Jul 2006
Location: Gren A Waverrey
Posts: 2,434
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This week's edition of "Wheels" covers the VE in overkill mode. About 500 pages were dedicated to the damn car.
Wish the Falcon had that coverage. Pity Ford doesn't pack Wheel's pockets full of cash. Maybe they'd get 1/10 of the prase and review opportunities. The fickle world of the media. When will they die? |
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24-08-2006, 08:11 PM
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#4 | ||
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Solution Was Boost 4?, 6 & 8
Join Date: Dec 2004
Location: Melbourne
Posts: 23,624
  
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I just seen the add, makes for very clever marketing...
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AUTOTECH TUNED EDELEBROCK CHARGED 2017 GT Mustang Plenty of RWKW |
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24-08-2006, 08:20 PM
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#5 | ||
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Member 178
Join Date: Dec 2004
Location: Rockhampton
Posts: 1,385
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Marketing genius, while Fords marketing has improved it still is nothing compared to Holden. Even people who are not interested in cars but are looking to buy one will watch it.
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24-08-2006, 08:39 PM
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FF.Com.Au Hardcore
Join Date: Jan 2006
Location: Melbourne
Posts: 703
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24-08-2006, 08:50 PM
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Banned
Join Date: Mar 2005
Location: melbourne
Posts: 644
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24-08-2006, 08:53 PM
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Burnin Rubber
Join Date: Jan 2005
Location: Melbourne, Victoria
Posts: 1,824
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Media Coverage = Sales
Holden and Ford have been doing it for ages. Im sure this program will be nothing special.
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24-08-2006, 08:59 PM
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The 'Stihl' Man
 
Join Date: Jan 2005
Location: TAS
Posts: 27,591
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yeah I saw that too.
It is a smart move, but I think the media will get behind it, not only for holdens sake, but for the car industry in general. What will make me puke is when they start claiming the "Australianess" of it all. I dont want to watch it because they will crap on forever, but its not often something car related (development wise) is on TV.
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24-08-2006, 09:06 PM
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FF.Com.Au Hardcore
Join Date: Jun 2005
Location: Some say.......
Posts: 3,830
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ClevlndStemer, i actually thought the same, when the BA was realeased there was heaps of media coverage for that too. Wait until 2008 and you will see it again!
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Last edited by XA-Coupe; 24-08-2006 at 09:34 PM. |
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24-08-2006, 09:16 PM
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RDP #181
Join Date: Feb 2005
Posts: 438
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Why cant ford do something like this. WHY!
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24-08-2006, 09:31 PM
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Shoot.
Join Date: Jan 2005
Location: Melbourne
Posts: 4,909
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Marketing Genius. It's like a form of propaganda - most of the Australian public will believe everything and anything they see/hear. If that's the only way they can stay ahead.......
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20V Turbo |
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24-08-2006, 09:35 PM
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#13 | ||
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In a Ford..at last!
Join Date: Dec 2004
Location: Melbourne
Posts: 700
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saw it as well while watching getaway to pass the time :P, Guess I'd have to watch it to see what its all about then lol
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24-08-2006, 09:41 PM
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#14 | ||
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DJR Fan
Join Date: Jan 2005
Location: Sydney
Posts: 2,575
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When I saw the HOLDEN blimp when i was Oran Park for the V8Supercars I thought, "Ahh, good one Holden. What next, a TV show on the new Commodore". And here it is. Nice work Holden, you've done well.
They always seem to end up on top of Ford...........................other than the new HSV. Edit: I'll be watching it too.
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25-08-2006, 01:08 PM
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#15 | ||
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FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,318
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mmmm Billion Dollar Baby ? VE=Very Expensive !!!!!
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25-08-2006, 01:32 PM
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#16 | ||
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Perfecting the 1-2 change
Join Date: Jul 2005
Location: Preston, Victoria
Posts: 606
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Shouldn't this have been posted here?
http://fordforums.com.au/showthread.php?t=62255 |
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25-08-2006, 02:03 PM
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#17 | |||
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Regular Member
Join Date: Oct 2005
Posts: 368
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Quote:
The whinging after the Soccer world cup is a good indication of how blinded we can be to the realities of...well....reality..!! Holden = Australian is no different - something I have been arguing way back to the VL days. **** |
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25-08-2006, 03:28 PM
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#18 | ||
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15+ Years!
Join Date: Mar 2005
Posts: 419
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Very clever marketing indeed.
If Ford run a similar campaign they will also achieve results. This type of marketing to the General Public will instill in people what ever the message Holden are trying to get into the general public about this model. They have spent $1 Billion on the car. 1 hour of TV will help sales along I think. How many times have you seen an add, no matter how annoying that it sticks in your mind. For the people that watch this Doco, a similar picture will be planted in their minds and they will want to go an check out the car in the showrooms. This is when the salesman will have his/her chance to further campaign the vehicle. Nice one Holden. Only hope that Ford learn from this and do a similar yet more effective campaign. This may open the flood gates for companies to do similar docos. Only time will tell. That's my 2 cents  _2:
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25-08-2006, 04:22 PM
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#19 | ||
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Regular Member
Join Date: Jan 2006
Posts: 87
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yeah ill be watching to see what the new commo is like ect, i know it will be a little bias, but hey its the newest Aussie car out and probly the best at the moment. Ford need to do a similar show woth lownesy when the next "NEW"!!!! falcon comes out
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25-08-2006, 04:33 PM
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#20 | ||
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Official AFF conservative
Join Date: Dec 2004
Location: Adelaide, SA
Posts: 3,549
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If i recall, the doucmentary they drag out on foxtel every now and then was done with the relase of the VT. Bit of a specitcal in itself that doco.
How many sets of clubs can the shark fit in the new statesman??
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A cup half empty... but full of euphoria. |
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25-08-2006, 04:43 PM
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#21 | ||
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Life's a Gas
Join Date: Apr 2005
Location: Sydney
Posts: 2,029
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Billion Dollar Baby - probably their warranty and recall budgets.
Last edited by Abacus; 25-08-2006 at 05:00 PM. |
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26-08-2006, 03:08 PM
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#22 | ||
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Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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The Holden propaganda machine rolls on. I wonder if they can explain spending a billion dollars on a car that can barely beat a nine year old platform in a comparo in yesterdays Herald Sun.
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26-08-2006, 03:19 PM
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#23 | |||
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Regular Member
Join Date: Apr 2006
Posts: 88
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Quote:
Oh, hang on... SBS are running the TEST PATTERN at the same time! Oh, happy days! That's much more appealing that a one-hour long advert for the Commonwhore hosted by a has-been loser girl AND Deborah Hutton.
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Neo BFII Typhoon... auto, tints, mats, performance exhaust, very happy driver. :1syellow1 |
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26-08-2006, 03:25 PM
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#24 | ||
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turboute
Join Date: Jan 2005
Location: Perth WA
Posts: 502
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Billion dollars on advertising??
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26-08-2006, 05:14 PM
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#25 | ||
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Regular Member
Join Date: Oct 2005
Location: Sydney
Posts: 30
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any one seen it? just finished now. Breath taking. can't recall Ford did something similar in the last few years.
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26-08-2006, 05:17 PM
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#26 | ||
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FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 1,861
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what made it so special?
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26-08-2006, 05:18 PM
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#27 | ||
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Turbine Power
Join Date: Feb 2005
Location: Wagga Wagga
Posts: 120
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Not a bad Doco I taped it and will host it when i get around to it
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26-08-2006, 05:18 PM
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#28 | ||
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FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 1,304
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Yeah was pretty good.
Carsick: Just showed the whole making of the VE commodore from start to finish. Was really interesting |
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26-08-2006, 05:18 PM
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#29 | ||
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Just slidin'
Join Date: Sep 2005
Location: Brisvegas
Posts: 7,791
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Missed it......Spewing. lol.
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MD Mondeo - For the family
NP Pajero - For the adventure |
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26-08-2006, 05:20 PM
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#30 | ||
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FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 1,861
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damn missed it.
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Billion Dollar Baby
Linear Mode
