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01-07-2016, 07:27 PM | #1 | ||
FF.Com.Au Hardcore
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http://www.news.com.au/finance/busin...3e4132359d64c1
HYUNDAI has shocked the car industry by selling a record number of its i30 hatchbacks in June — in the process setting a staggering 11-year high for any new vehicle sold. Hyundai reported 6400 of its i30 hatchbacks were sold last month, driven by a bargain basement $19,990 drive-away price that was $7000 off its RRP. The last time any car reached such a high monthly sales number was in June 2005, when the Holden Commodore delivered 6800 vehicles to new homes. The Hyundai i30’s sales number — which is more than three times the monthly average for the car — has sparked widespread industry speculation that not all vehicles were delivered to customers and that a large proportion were “cyber cars”, vehicles that have been reported as sold but not delivered or registered. Contrary to perception, new-car sales figures are self-reported by car dealers and the car industry. Although new cars cannot be counted twice, the sales figures are not based on actual registrations. Hyundai dealers who spoke to News Corp Australia on condition of anonymity said the i30 sales numbers in June were “fairly straight” and “not as bad as some other brands that were asking us to call cars (declare them as sold).” “Hyundai had a bit of a push at the end of the month but it would be less than about 10 per cent of our total order take on i30,” said a leading metropolitan Hyundai dealer. The Hyundai i30 has an appealing price of $19,990 drive-away. Picture: Supplied The Hyundai i30 has an appealing price of $19,990 drive-away. Picture: SuppliedSource:Supplied Hyundai’s success may be about to come to an end, though, because it has raised the price of the i30 in July by $3000, to $22,990 drive-away. A manual version of the car is now $20,990 drive-away. –– ADVERTISEMENT –– “We reckon sales will fall off a cliff now, $19,990 is the sweet spot for that car,” said another major Hyundai dealer. Savvy customers may still be able to grab a bargain, however, because most dealers are sitting on unsold Hyundai i30 stock that was intended to be sold at $19,990 drive-away. “It’s up to us to let them go for that price or charge somewhere in between $19,990 and the higher price,” said a Hyundai dealer. The four-month sales surge has blasted the Hyundai i30 to lead new-car sales year-to-date ahead of the Toyota Corolla and Mazda3, our top sellers for the past five years. Ute sales were also strong in June, with Toyota delivering 4600 HiLux pick-ups closely followed by Ford with 4050 Rangers. The locally made Holden Commodore and Toyota Camry also performed well driven by new discount offers, with more than 3000 of each finding driveways. Official sales figures for June are due to be published by the Federal Chamber of Automotive Industries early next week. But the preliminary data is based on accurate information shared by car makers at the end of each month. |
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01-07-2016, 11:40 PM | #2 | |||
FF.Com.Au Hardcore
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Quote:
If they just report whatever the hell they want, how can you say "new cars cannot be counted twice"? If Hyundai reports 6,000 cars a month, for a year, who checks to see if they actually sent 72,000 cars to Australia? |
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02-07-2016, 08:03 AM | #3 | ||
FF.Com.Au Hardcore
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I thought VFacts was on registered sales ?? So, Ford could say they sold x number of cars, no one checks, actual sales!!!!!
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02-07-2016, 10:13 PM | #5 | ||
BUILT FORD TUFF
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Not really. All vin numbers are recorded by transport department and the manufacturers report the vin of sold vehicles. They can only report the vin number as sold once. Thats why the say they can only report the sale once. It only allows them to fudge a months figures as they than cant report the same car next month. Yearly figures are accurate but month to month can be fiddled with.
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02-07-2016, 11:08 PM | #6 | ||
Where to next??
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Base price I30 was $20k drive away.
I don't ever recall a base price I30 being $27k RRP....
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03-07-2016, 09:30 PM | #8 | ||
Where to next??
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A-B cars are like printers. Cheap to buy but the ink is where the profit lies.
The more they sell, the more they service. The more they sell the more they are seen. The more they sell the more they will on-sell when a buyer needs to turn over their car. The more they sell the more profit they make...
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03-07-2016, 09:43 PM | #9 | ||
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Mercedes from memory priced the A Class very sharply on introduction and the Australian boss' reasoning for that was when a 25 year old buys one in 5 years when he/ she needs to upsize for kids they'll look at a C Class, then after that an M Class and so on.
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03-07-2016, 09:53 PM | #10 | |||
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Benz's key customer audience is 55 years old +. Need to balance that with a younger base - provides better audience perception (not an old dudes car) and subsequent sales. |
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04-07-2016, 02:36 PM | #11 | ||
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Impressive number for i30. What I took note of was ~4050 Rangers sold.
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04-07-2016, 05:35 PM | #12 | ||
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[QUOTE=Yellow_Festiva;5710157]
The more they sell, the more they service. The more they sell the more they are seen. The more they sell the more they will on-sell when a buyer needs to turn over their car. The more they sell the more profit they make… >>>>>>>>>>>>>>>> Could not agree more..are you listening Ford Marketing..If you used this analogy on the Everest they would have sold like hot cakes…instead you looked at following the competition instead of leading and sold stuff all.…If you need an example of where market pricing created brand recognition look at Territory..Under Polieties the marketing and pricing team set market level pricing and how many SY and SZ are still around ??? Its popularity is still strong with a design that was last reworked 6 years ago.. |
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05-07-2016, 05:23 PM | #13 | ||
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05-07-2016, 06:11 PM | #14 | ||
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What the hell does that have to do with the price of eggs? Seriously, what does that question contribute to this topic? How is it relevant? You're comparing a car at the end of its life to a car that is the brands bread and butter.
And for your information, if you want to compare Ford to Hyundai, Ford sales grew the second highest in the top 10, behind only Kia. |
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05-07-2016, 06:22 PM | #15 | |||
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05-07-2016, 07:38 PM | #16 | ||
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There seems to be a thing (and others have commented on this before) in some of these threads where is someone criticises/ makes an unfavourable comment about another brand there are always the same few who pop up and ask 'But what about Ford...'. Why do it every time? I'm genuinely asking, why is it relevant?
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05-07-2016, 09:34 PM | #17 | ||
IWCMOGTVM Club Supporter
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Are the numbers out yet?
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05-07-2016, 09:47 PM | #18 | ||
Now Fordless
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Top 10 Selling Brands - June 2016
Toyota - 22,083 sales (up 0.6 percent YTD) Mazda - 12,455 (up 7.7 percent) Hyundai - 12,300 (up 8.5 percent) Holden - 11,376 (down 7.2 percent) Mitsubishi - 8726 (up 3.9 percent) Ford - 8316 (up 16.0 percent) Nissan - 6781 (up 2.5 percent) Volkswagen - 5933 (down 6.9 percent) Honda - 5265 (down 4.7 percent) Kia - 5170 (up 27.8 percent) Top 10 Selling Models - June 2016 Hyundai i30 - 6432 (22,857 sales YTD) Toyota HiLux - 4613 (21,171) Toyota Corolla - 4427 (20,544) Mazda3 - 4112 (20,088) Ford Ranger - 4078 (18,199) Holden Commodore - 3054 (13,349) Toyota Camry - 3049 (9905) Mitsubishi Triton - 2858 (12,426) Mazda CX-5 - 2643 (12,593) Holden Colorado - 2397 (9374) |
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06-07-2016, 06:28 AM | #19 | ||
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At least Ford "outsold" Toyota in the "big car segment" Falcon-475 units,Aurion-459 units,"Oh what a Feeling".Woops! almost forgot. Ranger(4x4) 3477 units,Hilux(4x4) 3385 units."Oh not such a good Feeling"!
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06-07-2016, 06:46 AM | #20 | ||
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USA JD powers 2016 quality survey
Top 4 (least problems per 100 cars): Kia, porsche, Hyundai, Toyota. |
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06-07-2016, 10:02 AM | #21 | ||
Peter Car
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06-07-2016, 10:05 AM | #22 | |||
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Quote:
So whats driving this? Clearly for Holden it is the relatively poor performance of their lead selling vehicle, the Commodore. Yet, for Ford it appears to be the well-selling Ranger. But is that the only performer? Does anyone have any model stats comparing sales this June to June last year for those models? Obviously Falcon sales are pretty low, so Ford Aus is not relying on that vehicle to maintain their market share. And where does this leave Holden for the post-Commodore future? Sure, we've heard before that Holden are bringing in new cars before the cessation of local manufacturing, but when are they actually coming, because the damage may have been done to Holden before they arrive. Whilst Ford are certainly relying on Ranger sales at the moment, at least they have planned ahead a bit and vehicles to replace the Falcon (and Tez) as best sellers before before manufacturing ceases. Seems to me that Ford is in a better place in the immediate future post cessation of local manufacturing. Toyota are clearly in this position as well, but Holden seem to be a little less secure. Thoughts?
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06-07-2016, 10:06 PM | #23 | ||
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06-07-2016, 10:22 PM | #24 | ||
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Or would you rather sell 15 rangers and pull in a good profit in the sale as well as when it comes to servicing the bugger...seeing as its a fleet queen they will more then likely go back to the dealer.
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07-07-2016, 07:43 AM | #25 | ||
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Those two segments were close but i don't think Toyota is struggling. They sell more than Ford and Holden combined.
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07-07-2016, 09:24 AM | #26 | ||
Render unto Caesar
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Technically, Toyota sold more sedans, see Camry and Aurion are the same car, the former with the 4 cylinder the latter the 6. Just the nose and tail change.
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07-07-2016, 10:11 AM | #27 | |||||
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Quote:
What does become an issue is warranty start dates. The cyber or "Bart Simpson" car could be sitting in the lot for months or a year - unsuspecting customer buys the car thinking its new and later realising that his warranty started yonks ago. Word on the street is that alot of dealers were forced to call these cyber cars. They are all stocked up - so you might get a deal if you are looking this month (a month where dealers tend to struggle) Quote:
Its actual list price for the Automatic model is $27,555 (Manufacture list price + dealer costs and on-roads) Quote:
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07-07-2016, 10:51 AM | #28 | ||
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Kudos to Ford though - they look to be in quite a healthy position.
16% growth - double digital growth is what you want and looking at the their sales run rate. The sales seem to be clean Well done! |
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07-07-2016, 01:04 PM | #29 | ||
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Commodore has shat all over fgx falcon
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07-07-2016, 03:45 PM | #30 | |||
Rob
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technically, falcon probably sells for substantially more than it costs to build it. its only when you add in the costs associated with producing it locally that it doesn't stack up so well.
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i swear some people come in these vfacts thread with the sole purpose of saying something negative against Ford. |
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