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The Pub For General Automotive Related Talk |
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25-05-2008, 12:59 AM | #91 | ||
Fordless
Join Date: Dec 2004
Location: Sydney
Posts: 2,122
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When I first saw them I thought they were Yellow Pages ads, let your fingers do the walking etc.
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25-05-2008, 08:58 PM | #92 | ||
Girls! Drink! ****! ****!
Join Date: Jun 2005
Location: Blue Mountains
Posts: 428
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Crap, most of it is about fingers running around the landscape and why does he need a reverse camera on a desolate stretch of road? Are Ford drivers that bad, that they need a camera to reverse into nothing.
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Automatic Driver and I'd be proud of that fact, only if I weren't so lazy. 1993 ED Fairmont Sedan - I6 - Colbalt Blue - XH Snorkel - Superlow Kings Springs and KYB Shocks - Cross Drilled and Slotted DBA front Discs - 18" pre-AU GT-P Alloy Wheels - Ford Original Bootlid Spoiler |
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25-05-2008, 09:32 PM | #93 | ||
Moderator
Join Date: Jun 2006
Location: Foothills of the Macedon Ranges
Posts: 18,622
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Many here seem to be too critical on Ford marketing and think that the ad should just show the car, its features, the car driving along etc etc.
Thats fine when the viewers are car enthusiasts, but I would think that we make up only a small percentage of people actually buying new Falcons. Its really all psychology where they dont want the viewer to mentally turn off straight way because its just another car ad and actually not notice what car is being advertised. I think they are trying to catch the viewers attention by the nice scenery and walking fingers to intrigue the viewer, and then show the car. The ad is growing on me and I think its actually working, as it certainly makes me more wanting to check out the FG series (especially the G6E(T?)) when I'm ready for a new car. |
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25-05-2008, 09:40 PM | #94 | ||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Fremantle W.A
Posts: 661
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I have to agree with most of the negative comments about the Ford ads. They are boring, have no ooomff to them, and are, well too totty. They should have made a more up beat ad, bit more action in em, wont do much to convert drivers of other vehicles to convert to the Blue Oval in my opinion.
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25-05-2008, 09:45 PM | #95 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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25-05-2008, 09:59 PM | #96 | ||
Mustang GT mmmmmm......
Join Date: Jan 2006
Location: Mornington Peninsula
Posts: 1,460
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If the ads are to appeal to 99% percent of the population that don't know anything about cars (Holden drivers) or dont want to know anything about cars, would the ad make you want to go out and test one. For us its a no brainer as we've been hanging off every scrap of info for months. What is a typical Ford owner these days with rampant fuel increases and a shrinking large car market. Ford has to keep pushing LPG to try to make people understand that the car is as cost effective as a four cylinder, and that the petrol version delivers better fuel consumption and nearly as good as a medium four cylinder. I think the market is past the turning point and the large car segment is going to keep shrinking due to running costs. Peoples idea of transport are going to change now and cost efficiency is what its going to be all about.As a result a few people tooling around in a new Falcon with some walking fingers delivers no real info at all.
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26-05-2008, 10:32 AM | #97 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,807
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this thread is hilarious.
holden ads are good? yes. so how many people have rushed down to the local dealer to get themselves a holden because they have a good ad? exactly!! Ford should preach to the converted right? explain to me how that would work. once again, people do not purchase cars based on a tv advertisement. by not targeting the 'enthusiast/fan' in the adverts its not saying they don't care about us. have a look at the ACTUAL PRODUCT. clearly they care a great deal about the existing customers. |
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26-05-2008, 10:41 AM | #98 | |||
XP Coupe
Join Date: Jan 2005
Posts: 2,098
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26-05-2008, 11:00 AM | #99 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 2,504
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26-05-2008, 05:36 PM | #100 | ||
Mustang GT mmmmmm......
Join Date: Jan 2006
Location: Mornington Peninsula
Posts: 1,460
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Everyone seems to agree the ads have no informitive value at all.
What should the ads show in? For me technology. I bought a BA because it was a more advanced car than a VX Commodore.
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26-05-2008, 05:37 PM | #101 | |||
Force Fed Fords
Join Date: Nov 2005
Location: Victoria
Posts: 5,556
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Quote:
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26-05-2008, 08:45 PM | #102 | |||
In a Pug..
Join Date: Dec 2007
Location: Sydney
Posts: 694
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Quote:
How is FG being annihilated in the large car segment? Looking forward to your answer.. |
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26-05-2008, 10:46 PM | #103 | |||
Force Fed Fords
Join Date: Nov 2005
Location: Victoria
Posts: 5,556
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Quote:
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26-05-2008, 11:04 PM | #104 | ||
Force Fed Fords
Join Date: Nov 2005
Location: Victoria
Posts: 5,556
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First down day I am aware of, is June 6th.
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27-05-2008, 07:57 AM | #105 | |||
TBA Customs
Join Date: Jan 2005
Location: giving you what you need
Posts: 3,275
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Quote:
Neither are donkeys, they're just as stubborn
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27-05-2008, 09:11 AM | #106 | |||
In a Pug..
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Location: Sydney
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27-05-2008, 10:59 AM | #107 | |||
Force Fed Fords
Join Date: Nov 2005
Location: Victoria
Posts: 5,556
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Quote:
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27-05-2008, 11:43 AM | #108 | ||
In a Pug..
Join Date: Dec 2007
Location: Sydney
Posts: 694
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True.
It's just that there seems to be plenty of interest on our end, and considering there is still no XR8, turbos or utes add to the delay in the sales impact. |
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27-05-2008, 12:55 PM | #109 | |||
Meep Meep
Join Date: Mar 2007
Location: Southside
Posts: 1,513
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Quote:
Very early days, may be 2 or 3 months before any major shift in the market happens
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Thundering on.... |
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27-05-2008, 01:22 PM | #110 | ||
Force Fed Fords
Join Date: Nov 2005
Location: Victoria
Posts: 5,556
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My fingers are crossed. I drove an N/A FG XR6 and was impressed. I feel if Ford can get prospective buyers in for a test drive, they will sell.
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27-05-2008, 02:10 PM | #111 | |||
In a Pug..
Join Date: Dec 2007
Location: Sydney
Posts: 694
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Quote:
I feel the FG is that good a drive. Last edited by RATT; 27-05-2008 at 02:22 PM. |
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27-05-2008, 02:22 PM | #112 | |||
Ex EL Falcon
Join Date: Nov 2005
Location: Bris-bane
Posts: 683
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Quote:
She accepted that I knew more and ended up with a Corolla (oh well I tried the Ford angle) BUT the Holdon sales gimps kept calling her and were very pushy. As for the new ads, I liked the one with the car going together from bits but the G series AD is somewhat lame. But, as said earlier, they don't NEED to advertise to people like us - we buy cars based on their abilities and features rather than ads. Joe Public is a moron and is easily swayed so ads are good at convincing them to buy something.
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27-05-2008, 02:32 PM | #113 | |||
Meep Meep
Join Date: Mar 2007
Location: Southside
Posts: 1,513
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Quote:
Its what is going to be the make or break for this car, getting people through the door at dealerships.
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Thundering on.... |
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27-05-2008, 05:28 PM | #114 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Quote:
1- No ones want to buy large gas guzzlers anymore because of ever increasing petrol prices and 2- Fords marketing department have done a pss poor job of letting the public know there is a new Falcon, and having some similarity to the old model doesn't help either. Its a brilliant thing to drive, they improved the economy a bit and the turbos are phenominal, plus quality is massively improved. Its just that no one knows about it other than a few lame ads on TV which tell you nothing. |
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27-05-2008, 05:34 PM | #115 | ||
In a Pug..
Join Date: Dec 2007
Location: Sydney
Posts: 694
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I just had another look at a G6E with the beige interior here at the dealership, and it looks fantastic. It's actually hard to imagine that this is a locally built product that is now miles ahead of its local competition. The interior quality is a massive improvment over BA-BF (in my opinion anyway).
It is critical that Ford somehow promote the impoved fuel economy to the general public. An additional comment at the end of the ads quoting fuel economy, such as "You'll be amazed at the fuel economy......" would be ideal. Otherwise a truely world class vehicle in every respect. |
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27-05-2008, 07:25 PM | #116 | |||||
Ex EL Falcon
Join Date: Nov 2005
Location: Bris-bane
Posts: 683
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27-05-2008, 07:35 PM | #117 | ||
FF.Com.Au Hardcore
Join Date: Feb 2007
Location: ...in the shed
Posts: 3,386
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i thought i read that when drive and the other mags did their road tests they returned better economy than the official figures..
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27-05-2008, 07:42 PM | #118 | ||
Regular Member
Join Date: May 2007
Posts: 42
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Haven't seen this one! By the way other says about it . . .Its a crap!
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27-05-2008, 09:23 PM | #119 | ||
2005 BA II GTP
Join Date: Nov 2007
Location: Sydney
Posts: 2,676
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I saw it for the first time tonight...
Thought the advertisement was well suited for the family in the market for a family sedan. To me it demonstrated an elegant European style with turbo performance to meet all expectations. Certainly wouldn't label it crap. |
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27-05-2008, 09:28 PM | #120 | ||||
You dig, we stick!
Join Date: Mar 2006
Posts: 7,461
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