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Old 25-05-2008, 12:59 AM   #91
MRJUCY
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When I first saw them I thought they were Yellow Pages ads, let your fingers do the walking etc.
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Old 25-05-2008, 08:58 PM   #92
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Crap, most of it is about fingers running around the landscape and why does he need a reverse camera on a desolate stretch of road? Are Ford drivers that bad, that they need a camera to reverse into nothing.
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Old 25-05-2008, 09:32 PM   #93
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Many here seem to be too critical on Ford marketing and think that the ad should just show the car, its features, the car driving along etc etc.

Thats fine when the viewers are car enthusiasts, but I would think that we make up only a small percentage of people actually buying new Falcons.

Its really all psychology where they dont want the viewer to mentally turn off straight way because its just another car ad and actually not notice what car is being advertised. I think they are trying to catch the viewers attention by the nice scenery and walking fingers to intrigue the viewer, and then show the car.

The ad is growing on me and I think its actually working, as it certainly makes me more wanting to check out the FG series (especially the G6E(T?)) when I'm ready for a new car.
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Old 25-05-2008, 09:40 PM   #94
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I have to agree with most of the negative comments about the Ford ads. They are boring, have no ooomff to them, and are, well too totty. They should have made a more up beat ad, bit more action in em, wont do much to convert drivers of other vehicles to convert to the Blue Oval in my opinion.
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Old 25-05-2008, 09:45 PM   #95
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Quote:
Originally Posted by Silver Ghia

The ad is growing on me and I think its actually working, as it certainly makes me more wanting to check out the FG series (especially the G6E(T?)) when I'm ready for a new car.
Thats the problem, the ads not working, cause no ones buying, but I guess you can't totally blame the ad, high fuel prices aren't helping and are really putting the nail in the coffin. If it wasn't for that moron Tom Gorman there would be a diesel ready to go right now and the timing would have been perfect with the soaring oil prices. Now all the company can do is sit on its hands for another 2 years till the diesel is ready. Smart move Tom, you are a real genius. No wonder he got the .
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Old 25-05-2008, 09:59 PM   #96
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If the ads are to appeal to 99% percent of the population that don't know anything about cars (Holden drivers) or dont want to know anything about cars, would the ad make you want to go out and test one. For us its a no brainer as we've been hanging off every scrap of info for months. What is a typical Ford owner these days with rampant fuel increases and a shrinking large car market. Ford has to keep pushing LPG to try to make people understand that the car is as cost effective as a four cylinder, and that the petrol version delivers better fuel consumption and nearly as good as a medium four cylinder. I think the market is past the turning point and the large car segment is going to keep shrinking due to running costs. Peoples idea of transport are going to change now and cost efficiency is what its going to be all about.As a result a few people tooling around in a new Falcon with some walking fingers delivers no real info at all.
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Old 26-05-2008, 10:32 AM   #97
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this thread is hilarious.

holden ads are good? yes. so how many people have rushed down to the local dealer to get themselves a holden because they have a good ad? exactly!!

Ford should preach to the converted right? explain to me how that would work. once again, people do not purchase cars based on a tv advertisement.

by not targeting the 'enthusiast/fan' in the adverts its not saying they don't care about us. have a look at the ACTUAL PRODUCT. clearly they care a great deal about the existing customers.
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Old 26-05-2008, 10:41 AM   #98
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Quote:
Originally Posted by XRtowcar
If the ads are to appeal to 99% percent of the population that don't know anything about cars (Holden drivers) ..............
I've been kidding myself, damnit.
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Old 26-05-2008, 11:00 AM   #99
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Quote:
Originally Posted by XRQTR
umm I don't recall asking anyone to take my opinion as there own, but if after careful consideration you have seen the light then we would be happy for you to join us
I'm not that easily convinced ;)
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Old 26-05-2008, 05:36 PM   #100
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Everyone seems to agree the ads have no informitive value at all.
What should the ads show in?
For me technology.
I bought a BA because it was a more advanced car than a VX Commodore.
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Old 26-05-2008, 05:37 PM   #101
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Quote:
Originally Posted by JPFS1
Interesting interpretation. Must say, it never occurred to me, particularly your interpretation of the car needing a wheel alignment.



So you're suggesting the ad is a failure based on a small group of people, mostly enthusiasts, off an internet forum?

Imho, the ad doesn't need to succeed amongst an enthusiast group to succeed. Furthermore, and more importantly, an ad that is deemed successful amongst enthusiasts is not a requirement for sales success, ie Holden Commodore!
The success of the ad can easily be measured by the fact Falcon sales are pathetic, it is getting annihilated in the large car market, so much so, that Ford Motor Company are having production down days.
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Old 26-05-2008, 08:45 PM   #102
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Quote:
Originally Posted by Redrum
The success of the ad can easily be measured by the fact Falcon sales are pathetic, it is getting annihilated in the large car market, so much so, that Ford Motor Company are having production down days.
Sorry but can you explain to me when you heard that Ford are having "down days" in the last month or so?

How is FG being annihilated in the large car segment?

Looking forward to your answer..
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Old 26-05-2008, 10:46 PM   #103
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Quote:
Originally Posted by RATT
Sorry but can you explain to me when you heard that Ford are having "down days" in the last month or so?

How is FG being annihilated in the large car segment?

Looking forward to your answer..
They have only sold around 1300 FG units so far. VE sales are far greater. There are programmed down days coming up. They have not yet had them. I will get you the dates shortly.
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Old 26-05-2008, 11:04 PM   #104
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First down day I am aware of, is June 6th.
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Old 27-05-2008, 07:57 AM   #105
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Quote:
Originally Posted by JPFS1
I'm not that easily convinced ;)

Neither are donkeys, they're just as stubborn
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Old 27-05-2008, 09:11 AM   #106
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Quote:
Originally Posted by Redrum
They have only sold around 1300 FG units so far. VE sales are far greater. There are programmed down days coming up. They have not yet had them. I will get you the dates shortly.
I'm not convinced. Have not seen or heard any such news.
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Old 27-05-2008, 10:59 AM   #107
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Quote:
Originally Posted by RATT
I'm not convinced. Have not seen or heard any such news.
My neighbor is a supervisor at Broadmeadows, he told me about the down days and low sales. Two of my best mates, one works at stamping plant, the other at product engineering said the same thing. I guess we will have to wait and see.
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Old 27-05-2008, 11:43 AM   #108
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True.

It's just that there seems to be plenty of interest on our end, and considering there is still no XR8, turbos or utes add to the delay in the sales impact.
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Old 27-05-2008, 12:55 PM   #109
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Quote:
Originally Posted by Redrum
They have only sold around 1300 FG units so far. VE sales are far greater. There are programmed down days coming up. They have not yet had them. I will get you the dates shortly.

Very early days, may be 2 or 3 months before any major shift in the market happens
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Old 27-05-2008, 01:22 PM   #110
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My fingers are crossed. I drove an N/A FG XR6 and was impressed. I feel if Ford can get prospective buyers in for a test drive, they will sell.
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Old 27-05-2008, 02:10 PM   #111
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Quote:
Originally Posted by Redrum
I feel if Ford can get prospective buyers in for a test drive, they will sell.
If all Ford dealers had this attitude, it would make a remarkable difference.
I feel the FG is that good a drive.

Last edited by RATT; 27-05-2008 at 02:22 PM.
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Old 27-05-2008, 02:22 PM   #112
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Quote:
Originally Posted by tapeworm
A good axample of Holden's work with perception was when my sister was looking for a 1st car. She was looking at a Barina, she didn't believe me when I said it's a Korean rolling coffin. she thought it would have been a good car because it's Australin built with Australian quality, because it had a Holden badge.
My sister also looked at the Barina - I thoroughly warned her off it, especially given its absolutely atrocious safety record.

She accepted that I knew more and ended up with a Corolla (oh well I tried the Ford angle) BUT the Holdon sales gimps kept calling her and were very pushy.

As for the new ads, I liked the one with the car going together from bits but the G series AD is somewhat lame. But, as said earlier, they don't NEED to advertise to people like us - we buy cars based on their abilities and features rather than ads. Joe Public is a moron and is easily swayed so ads are good at convincing them to buy something.
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Old 27-05-2008, 02:32 PM   #113
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Quote:
Originally Posted by Redrum
My fingers are crossed. I drove an N/A FG XR6 and was impressed. I feel if Ford can get prospective buyers in for a test drive, they will sell.
I said the exact same thing about the 380.

Its what is going to be the make or break for this car, getting people through the door at dealerships.
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Old 27-05-2008, 05:28 PM   #114
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Quote:
Originally Posted by RATT
If all Ford dealers had this attitude, it would make a remarkable difference.
I feel the FG is that good a drive.
There are 2 problems though.
1- No ones want to buy large gas guzzlers anymore because of ever increasing petrol prices

and

2- Fords marketing department have done a pss poor job of letting the public know there is a new Falcon, and having some similarity to the old model doesn't help either.

Its a brilliant thing to drive, they improved the economy a bit and the turbos are phenominal, plus quality is massively improved. Its just that no one knows about it other than a few lame ads on TV which tell you nothing.
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Old 27-05-2008, 05:34 PM   #115
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I just had another look at a G6E with the beige interior here at the dealership, and it looks fantastic. It's actually hard to imagine that this is a locally built product that is now miles ahead of its local competition. The interior quality is a massive improvment over BA-BF (in my opinion anyway).

It is critical that Ford somehow promote the impoved fuel economy to the general public. An additional comment at the end of the ads quoting fuel economy, such as "You'll be amazed at the fuel economy......" would be ideal.

Otherwise a truely world class vehicle in every respect.
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Old 27-05-2008, 07:25 PM   #116
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Quote:
Originally Posted by RATT
I just had another look at a G6E with the beige interior here at the dealership, and it looks fantastic. It's actually hard to imagine that this is a locally built product that is now miles ahead of its local competition.
I guess they had to - its a do or die situation for Ford, both here and in the USA.
Quote:
The interior quality is a massive improvment over BA-BF (in my opinion anyway).
They couldn't have done much worse than the BA-BF ;).

Quote:
It is critical that Ford somehow promote the impoved fuel economy to the general public. An additional comment at the end of the ads quoting fuel economy, such as "You'll be amazed at the fuel economy......" would be ideal.
Indeed it is BUT what are the odds that their quoted fuel economy is quite different to what you actually get? That's always been the case with both Falcons and Commodores. If Ford actually achieves the claimed fuel economy it will be a surprise.
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Old 27-05-2008, 07:35 PM   #117
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i thought i read that when drive and the other mags did their road tests they returned better economy than the official figures..
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Old 27-05-2008, 07:42 PM   #118
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Haven't seen this one! By the way other says about it . . .Its a crap!
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Old 27-05-2008, 09:23 PM   #119
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I saw it for the first time tonight...

Thought the advertisement was well suited for the family in the market for a family sedan.

To me it demonstrated an elegant European style with turbo performance to meet all expectations.

Certainly wouldn't label it crap.
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Old 27-05-2008, 09:28 PM   #120
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Quote:
Originally Posted by XR-CHIEF
i thought i read that when drive and the other mags did their road tests they returned better economy than the official figures..
Yep, real world figures are very good.


Quote:
Originally Posted by GTP370
I saw it for the first time tonight...

Thought the advertisement was well suited for the family in the market for a family sedan.

To me it demonstrated an elegant European style with turbo performance to meet all expectations.

Certainly wouldn't label it crap.
I totally agree.
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