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Old 03-06-2013, 12:01 AM   #1
GT-spec15
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Join Date: Oct 2005
Posts: 492
Default Ford Australia post-2016...what should it look like?

With big changes to the FoA landscape coming, I thought it would be interesting to hear views about what direction we would like Ford to take post-2016.

Do you want to see a return to F-series trucks?
Should Mustang be a part of the lineup?
What do we think about their USA SUV lineup?
Does Ford need another large sedan or is Mondeo about right today?
What can they do better from a marketing perspective?

As you'll notice in the thread title, there's no mention of Falcon/Territory. If you want to bash Falcon, don't. If you want to rant about the end of Falcon, don't.

Personally - I want Mustang here for a reasonable RRP, and F-series too. Both products are awesome and it's a shame the only way to get one here is to pay through the nose via unofficial channels.

From a marketing POV, I think the Fiesta stuff they've been doing is great for that target market. I would like to see similar energy directed towards commercials/family/sports cars.

Over to the floor!

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