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28-04-2007, 01:00 PM | #28 | ||
Crash test pilot
Join Date: Feb 2007
Location: Sydney
Posts: 200
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Sparkies!
nah, i do brand and product management in my marketing degree and here is some info to help u brand ur business. Try to stick to this when choosing ur business name (brand) Memorable- Easily Recognized Easily Recalled Meaningful- Credible & Suggestive Rich Visual & Verbal Imagery Appealing (likeability)- Fun & Interesting Aesthetics Adaptable- Flexible & Updateable Protectable- Legally (essential) Competitively Transferable- Within & Across Product Categories Across Geographical Boundaries, Languages & Cultures then--- U can make a brand name on the following.. Descriptive- Describes the function literally (Singapore Airlines) Suggestive- Suggests a function or benefit (Aerogard) Compounds- Combinations of two or more words (Aerogard, redhat) Classical- Based on Latin, Greek, or Sanskrit (Kleenex) Arbitrary- Real words with no obvious tie-in to the company (Apple) Fanciful- Coined words with no obvious meaning (Mambo) this is super basic (would have helped u more but im busy doing assignments) but if u think along of what i posted, u should be fine... also u need to have a logo or symbol since your a service ;) Maybe a nice sticker to stick on everything u fix so u can build ur brand and not be like "Any other electrician"
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