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Old 28-04-2007, 01:00 PM   #28
mrnsx
Crash test pilot
 
Join Date: Feb 2007
Location: Sydney
Posts: 200
Default

Sparkies!

nah, i do brand and product management in my marketing degree and here is some info to help u brand ur business.

Try to stick to this when choosing ur business name (brand)

Memorable-
Easily Recognized
Easily Recalled

Meaningful-
Credible & Suggestive
Rich Visual & Verbal Imagery

Appealing (likeability)-
Fun & Interesting
Aesthetics

Adaptable-
Flexible & Updateable

Protectable-
Legally (essential)
Competitively

Transferable-
Within & Across Product Categories
Across Geographical Boundaries, Languages & Cultures

then--- U can make a brand name on the following..

Descriptive-
Describes the function literally (Singapore Airlines)

Suggestive-
Suggests a function or benefit (Aerogard)

Compounds-
Combinations of two or more words (Aerogard, redhat)

Classical-
Based on Latin, Greek, or Sanskrit (Kleenex)

Arbitrary-
Real words with no obvious tie-in to the company (Apple)

Fanciful-
Coined words with no obvious meaning (Mambo)

this is super basic (would have helped u more but im busy doing assignments) but if u think along of what i posted, u should be fine... also u need to have a logo or symbol since your a service ;) Maybe a nice sticker to stick on everything u fix so u can build ur brand and not be like "Any other electrician"
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