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| The Pub For General Automotive Related Talk |
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10-03-2016, 10:17 AM
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#1 | ||
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FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,318
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"Holden will try and lure younger buyers to its latest city car by offering them free ice cream.
The car maker will team up with famed confectionary brand Gelato Messina in a series of pop-up stores at major shopping centres in capital cities as part of a promotion for its new Spark, the smallest hatchback in its range and the cheapest car in Australia to feature Apple's CarPlay smartphone system. The temporary stores are designed to provide 'Millenials' - first time new car buyers aged between 20 and 29 years - with a more comfortable touch point with the brand than a traditional dealership with the ability to showcase its value, style and functions without being hassled by salespeople. The free ice cream is simply a temptation to draw them in. It is part of Holden's new marketing direction aimed at transitioning the car maker from the Commodore brand to appeal to wider audience as it enters the final phase of local manufacturing before closing its plants in South Australia and Melbourne late next year. "It's the whole experience of attracting a new group of buyers to Holden," said Holden's marketing manager, Geraldine Davys. "It's about getting them to come into the display and look and feel and touch the car in a contemporary environment that we think will make this target market comfortable." The pop-up stores will open from April and run for approximately six weeks, with at least one in Sydney, Melbourne, Brisbane, Adelaide and Perth. Holden would not confirm how much the promotion would cost, other than Davys saying "it won't be free for us." The Spark is the company's new city car hatchback which it says suits first car buyers, blending affordability with the latest in connectivity technology, a high level of safety, fuel efficient engines and the ability for owners to personalise it with different coloured body parts. Pricing starts at $13,990 (plus on-road costs) for the LS manual, with the automatic variant costing $15,690 (plus on-road costs). Holden will offere the entry-level model at under $15,000 including on-road costs such as dealer charges and registration. Stepping up to the LT variant will set buyers back $18,990 (plus on-road costs) as the LT is only available with an automatic transmission. The Spark's big draw card is its use of Apple CarPlay and Android Auto across the range which enables smartphone integration with voice recognition commands." My conmment : at least Holden are thinking differently in advertising!!!! http://www.drive.com.au/motor-news/h...09-gnf01m.html
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CSGhia |
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10-03-2016, 11:47 AM
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FF.Com.Au Hardcore
Join Date: Mar 2012
Posts: 5,159
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| 62 users like this post: | 1TUFFUTE, Adamz Ghia, babyf6, Beastie, Ben73, blackf6, Blue Roo, Blue Stripes, blueoval, BradEL, Carrion, davocol, DJR David, Express, Fab, Falcman0o7, Falcon SXR8, Feathers, FERG_51, fps_grandma, Franco Cozzo, frankie86, gossy, graham_h, Grechie, henry351, Homer, Interceptor, jimt3te50, |
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10-03-2016, 11:48 AM
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#3 | ||
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Critical Thinker
Join Date: Jan 2005
Location: Adelaide
Posts: 20,409
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"the greatest trick the devil pulled, is convincing the world he doesn't exist" 2022 Mazda CX5 GTSP Turbo 2018 Hyundai Santa Fe Highlander 1967 XR FALCON 500 Cars previously owned: 2021 Subaru Outback Sport 2018 Subaru XV-S 2012 Subaru Forester X 2007 Subaru Liberty GT 2001 AU2 75th Anniversary Futura 2001 Subaru GX wagon 1991 EB XR8 1977 XC Fairmont 1990 EA S Pak 1984 XE S Pak 1982 ZJ Fairlane 1983 XE Fairmont 1989 EA Falcon 1984 Datsun Bluebird Wagon 1975 Honda Civic |
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10-03-2016, 03:04 PM
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#5 | |||
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Former BTIKD
 
Join Date: Mar 2005
Location: Sunny Downtown Wagga Wagga. NSW.
Posts: 53,197
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Quote:
 
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Dying at your job is natures way of saying that you're in the wrong line of work.
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10-03-2016, 06:15 PM
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Boss 335
Join Date: Jan 2006
Posts: 4,330
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10-03-2016, 04:46 PM
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#7 | |||
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FF.Com.Au Hardcore
Join Date: Mar 2012
Posts: 5,159
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Quote:
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10-03-2016, 12:09 PM
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FF.Com.Au Hardcore
Join Date: Feb 2005
Location: Melb north
Posts: 12,025
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"Hey Ma , i feel like a Gelati , can i go and buy a holden "?
Wow talk about desperado`s . |
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10-03-2016, 12:24 PM
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_Oo===oO_
Join Date: Dec 2004
Location: Australia
Posts: 3,305
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They're thinking outside of the box. Good on them!
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10-03-2016, 01:09 PM
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AWD Assassin
Join Date: Dec 2004
Posts: 8,170
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Quote:
Fancy having a marketing dept that actually tries some new strategies to help the business along. Shame on them...
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Old RIDE 2006 BFGT Gone but not forgotten New RIDE 2018 AMG Mercedes A45 Angry AWD assassin
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10-03-2016, 12:25 PM
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Experienced Member
Join Date: Sep 2006
Location: Australasia
Posts: 7,761
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Silly as it sounds these promo's actually work in selling cars, they do not pay big money in market research for nothing.
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10-03-2016, 12:42 PM
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FF.Com.Au Hardcore
Join Date: Sep 2010
Location: Melbourne
Posts: 935
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They're great at marketing. This is what you get before just before your 3 year anniversary of HSV ownership. The date inside it is name personalised and it contains all the current brochures and videos of the new F-2 HSV's. After you do that it's perfect to stick in your glove box and use it for data logging from the EDI.
 
Last edited by FG50T; 10-03-2016 at 12:47 PM. |
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10-03-2016, 01:14 PM
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The Terrain Tamer
  
Join Date: May 2013
Posts: 36,679
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Quote:
How good is that!
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Current Ride : A Ford owned D3... |
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10-03-2016, 01:30 PM
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AWD Assassin
Join Date: Dec 2004
Posts: 8,170
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Quote:
You buy from a Holden dealership.
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Old RIDE 2006 BFGT Gone but not forgotten New RIDE 2018 AMG Mercedes A45 Angry AWD assassin
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10-03-2016, 02:56 PM
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FF.Com.Au Hardcore
Join Date: Jan 2011
Posts: 1,400
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Quote:
Then FG50T begins talking about the HSV USB thing which is not related at all. We weren't talking about people "in the public eye", the guy said he was an existing HSV owner. He would've known the difference. Dr Terry |
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10-03-2016, 03:41 PM
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AWD Assassin
Join Date: Dec 2004
Posts: 8,170
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Quote:
Anyways, the subject matter is only in reference to the Barina Spark city car. Regardless, the GM/HSV marketing machine always seems to be in full swing. They are doing their best to capture the next gen buyers which is commendable. The Star Wars effort wasnt too bad either.......
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Old RIDE 2006 BFGT Gone but not forgotten New RIDE 2018 AMG Mercedes A45 Angry AWD assassin
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10-03-2016, 03:52 PM
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#18 | |||
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FF.Com.Au Hardcore
Join Date: Jan 2011
Posts: 1,400
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Quote:
A bit like Ford really, they've given up on the local product & are letting them 'wither & die', rather than go out in a 'blaze of glory". Dr Terry P.S. I get your point about the Holden/HSV thing. Many people don't realise that they are a separately owned entity, although some Holden dealers do sell the HSV product. |
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10-03-2016, 01:52 PM
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#21 | |||
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Critical Thinker
Join Date: Jan 2005
Location: Adelaide
Posts: 20,409
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Quote:
__________________
"the greatest trick the devil pulled, is convincing the world he doesn't exist" 2022 Mazda CX5 GTSP Turbo 2018 Hyundai Santa Fe Highlander 1967 XR FALCON 500 Cars previously owned: 2021 Subaru Outback Sport 2018 Subaru XV-S 2012 Subaru Forester X 2007 Subaru Liberty GT 2001 AU2 75th Anniversary Futura 2001 Subaru GX wagon 1991 EB XR8 1977 XC Fairmont 1990 EA S Pak 1984 XE S Pak 1982 ZJ Fairlane 1983 XE Fairmont 1989 EA Falcon 1984 Datsun Bluebird Wagon 1975 Honda Civic |
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10-03-2016, 01:55 PM
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#22 | ||
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Regular Member
Join Date: Feb 2009
Posts: 137
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I wish... Could almost fit a whole class room in the back of that thing!...
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10-03-2016, 05:22 PM
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#23 | ||
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The Vengeful One
 
Join Date: Apr 2006
Location: Tazzy
Posts: 12,765
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What's next? selling vans with free candy written on the side lol!!
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10-03-2016, 06:23 PM
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#24 | ||
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FF.Com.Au Hardcore
Join Date: Apr 2010
Location: Adelaide
Posts: 2,049
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They sound like Pedo's lol
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10-03-2016, 07:47 PM
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#25 | ||
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FF.Com.Au Hardcore
Join Date: Apr 2013
Posts: 3,318
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They should also come with a free Forehead tattoo voucher - *&^%$%^ Idiot.
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10-03-2016, 07:55 PM
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#26 | ||
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Sprinting Everywhere!
Join Date: Jun 2012
Location: Sydney
Posts: 709
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10-03-2016, 07:55 PM
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#27 | ||
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FF.Com.Au Hardcore
Join Date: Feb 2005
Location: In Front of a Monitor
Posts: 1,692
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Wouldn't they better to offer the Spark as a complementary shopping trolley to use as you get your groceries?
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2004 Mercury Silver Falcon XR6T - 5 Speed 2017 Platinum White Mustang GT - 6 Speed 2022 Blue Thai-Special for Daily Duties - Auto |
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10-03-2016, 08:10 PM
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#28 | |||
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FF.Com.Au Hardcore
Join Date: Jan 2011
Posts: 1,400
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Quote:
Dr Terry |
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11-03-2016, 12:45 AM
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#30 | |||
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Shenanigans..............
Join Date: Mar 2007
Location: Footscrazy
Posts: 12,611
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Quote:
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Holden to Offer Free Ice Cream!!!!
Re: Holden to Offer Free Ice Cream!!!!
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