Big $ Loss in 2006 for Holden

[Fordman1]

I've said this in a few threads before. Holden are in trouble ATM. These results are for 2006. However VE cost big $ and now they're not selling as many as they budgeted for . Their 2007 results will be interesting even though Mooney has put a positive spin on the situation - I'll wait and see !

http://news.ninemsn.com.au/article.aspx?id=75366

[XCSEDAN]

:
YAY!!!!

[b2tf]

Originally Posted by XCSEDAN

:
YAY!!!!

Not yay at all. Holden and Ford are very dependant on each other whether you like/realise it or not. Lose one, and the other one won't be too far off.

[sleekism]

I'm so very confused :

If we are going back in time I better buy a few GTHO's :

[shedguy]

Originally Posted by sleekism

I'm so very confused :

If we are going back in time I better buy a few GTHO's :

Make sure you grab the V10's : :

Oh dear .... sorry!

[Falcon Freak]

Even if the new Orion doesn't beat VE, it will take away more sales in 2008 then what the BF MkII is doing in 2007 which will make Holden's situation worse then what it is.

FF

[vztrt]

Ok, just jumped out of the time machine, Holden have better backing from the US than FOA do as they have a better export market and the VE is a world platform. Ford is still struggling and its still a while off till Orion is launched. But Ford are working hard to try to get as many bugs out of Orion till its launched.
One good thing I read about ford is that they don't have excess dealer stock, so that means less down days.

[Fordman1]

Originally Posted by vztrt

One good thing I read about ford is that they don't have excess dealer stock, so that means less down days.

It's not common knowledge but Holden have had down days this year !!

[Smoke Pursuit]

Originally Posted by Barraxr8

It's not common knowledge but Holden have had down days this year !!

Holdens still got a glut of 06 stock around, not to mention all the 06 demos that are available...

Its a good time to be buying a new car me thinks.

[vztrt]

Originally Posted by Barraxr8

It's not common knowledge but Holden have had down days this year !!

I wouldn't be surprised, the whole cutting production story they had a few months ago gave me the indication that they're making to many units. Also when the VE first came out they were building more units for export then they were suppose to.

Seeing as ford reduced the number of units, it's helped them out. But then again this is the car industry and it goes in waves.

Originally Posted by LSTerritoryGhia

VZTRT whats the go with production, it seems dealers are very thin at the moment, is Ford building less cars or what?? They are only selling 3000 on average a month so they aren't selling everything they are building, there's obviously an issue somewhere..

Near the end of last year Ford reduced the number of units to 380 a day (gross, so they can build 322 and not get in trouble) This was a huge difference from the 550 a day at the start of 06.

[Smoke Pursuit]

VZTRT wahts the go with production, it seems dealers are very thin at the moment, is Ford building less cars or what?? They are only selling 3000 on average a month so they arent selling everything they are building, theres obviously an issue somewhere..

[Falcon Freak]

This is how Ford Australia has performed over the last 10 years:

2006 - $40.3 million loss
2005 - $148.2 million profit
2004 - $185.6 million profit
2003 - $155 million profit
2002 - $20.4 million profit
2001 - $5.5 million loss
2000 - $16.1 million loss
1999 - $82.3 million profit
1998 - $58 million profit
1997 - $180 million profit

Overall performance last decade: $767.6 million profit

FF

[sleekism]

Better time to be buying a used Falcon with the beutiful resale values.

If Holden is at a loss with a brand new car and a bazillion export programs there is definately something wrong.

Perhaps GM is shovelling it's debt into it's subsidiaries?

Holden is taking on a greater role in the GM world maybe they are getting more work without extra money.

[starwars_guy456]

Falcon freak, any chance of you posting up year-end market share figures for the different manufacturers for us?

[sleekism]

Did Ford Australia finance the orion program itself?

It would also be interesting to see the different profits for different vehicles eg.xr6, territory, GT

Does Ford turn a profit for their V8 program or is it a case of loss leader?

Apparently FPV is on a shoestring budget and are having trouble funding programs maybe Ford should pull out of supercars and pour money into FPV.

No offence but V8 supercars are pretty boring I actually saw some old footage of Dick Johnson at Bathurst in the Green Tuffs Falcon and it absolutely blew me away how good it was to watch.

I think the V8 supercars is a waste of money, I think the Austrlian Saloon Car Racing is better to watch, more relevant and a hell of a lot cheaper.

How much is wasted in developing the 5 Litres for Supercars that could be used in developing the Barra and the Boss.

Gives me an idea for a new thread.

[outback_ute]

Sleekism I believe they do have to fund Aust programs internally, certainly Ford US does not have any spare money...

Not sure that racing 6cyl AU's is more relevant to selling BFs than V8SC - if you had mentioned the 3 production car series I would have agreed with you!

[Falcon Freak]

Originally Posted by sleekism

Did Ford Australia finance the orion program itself?

Ford US is almost bankrupt. Ford Australia must remain profitable to be able to finance their future projects. The septics in the parent company only give them grief.

FF

[Miyagi]

Does everyone else seem to think like me that with the Mondeo coming in that the Orion will be the last of the large sedans from Ford AU (unless we start exporting the platform)?

It's about time Ford and Holden re-tooled their product lines and started delivering AU built small and midsized cars that are RELEVANT to the Aussie market.

They still have the brand loyalty of us but with so many other options providing more relevant application of our hard earned dollars it's hard for everyone not to test the market.

[xy351]

i think that v8 supercars would push both ford and holdens performance range sales... if ford was to pull out of the v8 supercars i think that there could be very negative effects on sales of FPV's...

Originally Posted by sleekism

Did Ford Australia finance the orion program itself?

It would also be interesting to see the different profits for different vehicles eg.xr6, territory, GT

Does Ford turn a profit for their V8 program or is it a case of loss leader?

Apparently FPV is on a shoestring budget and are having trouble funding programs maybe Ford should pull out of supercars and pour money into FPV.

No offence but V8 supercars are pretty boring I actually saw some old footage of Dick Johnson at Bathurst in the Green Tuffs Falcon and it absolutely blew me away how good it was to watch.

I think the V8 supercars is a waste of money, I think the Austrlian Saloon Car Racing is better to watch, more relevant and a hell of a lot cheaper.

How much is wasted in developing the 5 Litres for Supercars that could be used in developing the Barra and the Boss.

Gives me an idea for a new thread.

[sleekism]

True but racing AU's are relevant to me lol

[uranium_death]

Good to see Ford do well in the past 10 years, but Ford needs Holden. Rivalry is what makes Ford push to new heights. Regardless of how good the BA/F models have been, the VE is newer, more favourable for fleets and private buyers (brand-new market only) and the car has fixed many of Holden's downfalls.

Ford need to respond, and respond they shall. It's a ping pong match. Ford gets ahead, then Holden responds, Ford responds etc. They are the only 2 RWD cars so if HOlden went, we would lose an integral member of the Australian motoring industry. If Toyota went, I wouldn't care.

[vztrt]

Originally Posted by uranium_death

If Toyota went, I wouldn't care.

You'd be surprised the effects on the automotive industry in Oz if Toyota wend under.

Originally Posted by Falcon Freak

Ford US is almost bankrupt. Ford Australia must remain profitable to be able to finance their future projects. The septics in the parent company only give them grief.

Yet FoA require permission from the US to go ahead on their projects.

Originally Posted by Miyagi

Does everyone else seem to think like me that with the Mondeo coming in that the Orion will be the last of the large sedans from Ford AU (unless we start exporting the platform)?

It's about time Ford and Holden re-tooled their product lines and started delivering AU built small and midsized cars that are RELEVANT to the Aussie market.

They still have the brand loyalty of us but with so many other options providing more relevant application of our hard earned dollars it's hard for everyone not to test the market.

There isn't enough sales in oz to do that, as stated above the profit on small cars isn't as good as Large cars. Ford need to make the Falcon a world platform car like the VE has become.
Also I would be looking at other brands to buy a large RWD car if Ford stopped making the Falcon.

[Falcon Freak]

Originally Posted by vztrt

Yet FoA require permission from the US to go ahead on their projects.

The septics should get their own local business under control before dictating to Ford Australia how things should be done down under.

FF

[uranium_death]

Originally Posted by vztrt

You'd be surprised the effects on the automotive industry in Oz if Toyota went under.

I was waiting for that.

Yep, but is that through the Camry/Aurion, or just Toyota's involvement with the industry on an administerial/business level?

[sleekism]

Amen to that!

[outback_ute]

Trouble is the margins in the smaller size cars are not as good, staying in large cars is the right way to go. I agree volume has to improve though otherwise there wont be the revenue to continue development

[sexr6tasy]

Would if be fair to say whichever big rwd car dies first either ford or holden people will then start buying the other car makers cars and there by increasing there sales?

[exrtnz]

Originally Posted by sexr6tasy

Would if be fair to say whichever big rwd car dies first either ford or holden people will then start buying the other car makers cars and there by increasing there sales?

Do you really think ford fans, would buy holdens if there were no fords around or holden fans buy fords if holden went bust?
I dont think they would,
I for one would rather buy a euro or subaru wrx .

[uranium_death]

Originally Posted by sexr6tasy

Would if be fair to say whichever big rwd car dies first either ford or holden people will then start buying the other car makers cars and there by increasing there sales?

Ford and Holden are the most direct competition to each other. By Holden being clearly ahead at the moment, Ford MUST produce a superior product. If they do it, Holden must respond and release an even better product. The winner is the consumer. Potentially, with one of the manufacturers gone, quality control may go down.

The Falcon and the Commodore lead a somewhat symbiotic relationship.

[sleekism]

I think Ford Australia has done a good enough job to be able to be left alone they sell 50,000 cars in a country of 20 million people. That's like an american Ford selling 750,000 a year a feat which hasnt been done since the original Mustang.

I think Ford and Holden aren't in a symbiotic relationship it's more of a fight to the death I mean how long have we been without the Valiant (I wish Holden had went under not Chrysler).

In America the Mustang has survived very well without the Challenger and the Camaro I think the situation is more of a competition between Ford and Holden of who can hold their breath the longest.