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Originally Posted by Bossxr8
I think Ford should have a serious look at selling it here alongside the Fiesta. The Fiesta can't compete fairly in the tiddler class because its a premium product with a premium price. If they could sell this as an entry level vehicle for around 12-13k it would give Ford a serious competitor in this class. The 2 pronged approach might go some way towards stealing sales off the competition, because the small car class is such a big market Ford really need to compete.
It could be a true Festiva replacement, with the Fiesta as an option for the buyer who wants a premium vehicle.
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The previous model German built Fiesta, was still nearly the best in class when replaced by this years definite class leader. So having the Indian Figo, designed by Ford Aus and sold here for $12-13k should happen. Even if it only maintained the same volume as the older Fiesta (400-600/mth), it's a nice incremental gain of 0.5% market share.
Importantly, those people that buy now at $12-13k will go on to buy more expensive cars. Get 'em in now! Your sowing the seeds of future demand.
It's a multi-pronged approach, just like Toyota does with Prado, Kluger, Rav4 etc.